Burlington, Ontario, 05-August-2010 – Sobeys Inc. selects Energy Advantage Inc., a leading total energy and sustainability management firm, to provide renewable energy advisory services for the installation of solar photovoltaic panels at its Whitby Retail Support Centre. Sobeys will use this pilot project to evaluate renewable energy opportunities and make use of the Ontario Feed-in Tariff program, launched in late September, 2009.

“Energy Advantage is thrilled to help Sobeys with its renewable energy opportunity,” comments Rob Kirkby, President and Chief Executive Officer of Energy Advantage. “The positive social, environmental and economic impacts of renewable energy, including reduced harmful impact on the environment, unlike fossil fuels, and reduced greenhouse gas emissions, are overwhelming. It is clear to me that clean energy will be our future.”

Energy Advantage has worked as Sobeys’ energy partner since 2001, and is thrilled to guide Sobeys through the renewable energy life cycle process. Applying its core operating principals of objectivity and transparency, Energy Advantage will manage the entire procurement process, evaluating rooftop solar generators, soliciting proposals from vendors, and recommending the best supplier for Sobeys to partner with.

Sobeys’ renewable energy initiative is a measure of its continued commitment to improving environmental performance through business practices that are innovative, cost-effective, and environmentally responsible.

About Sobeys Inc.

Sobeys Inc. is a leading national grocery retailer and food distributor headquartered in Stellarton, Nova Scotia. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,300 stores in all 10 provinces under retail banners that include Sobeys, IGA, Foodland, Price Chopper and Thrifty Foods, as well as Lawtons Drug Stores. Sobeys Inc. is committed to providing the most worthwhile experience for its customers, employees, franchisees, suppliers and shareholders.

About Energy Advantage Inc.

Energy Advantage provides total energy and sustainability management solutions to our customers’ sustainability challenges, delivering them best results in risk management, cost savings and enhanced reputation within the markets and communities they serve. Our company is fully independent from energy commodity and equipment suppliers. We sit with our customers on their side of the table, providing objectivity in developing the best solutions to their sustainability challenges. We have been helping notable North American organizations effectively address their energy and energy-related environmental issues for over 14 years.