Soriana Selects Energy Advantage Inc. to Help Them Develop Their Energy and Sustainability Strategy

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Monterrey, Mexico 12– July-2011 – Energy Advantage Inc., a global leader in providing independent total energy and environmental management services to commercial, institutional and manufacturing organizations, today announced that Soriana has selected Energy Advantage to help them assess their environmental and energy performance and develop a long-term energy and sustainability strategy and action plan across all their stores and brands in Mexico.

Soriana is one of Mexico’s largest companies and is the country’s 2nd largest retailer with 535 locations. Soriana was recently recognized by the Fideicomiso para el Ahorro de Energía Eléctrica (FIDE) as being one of the most energy efficient organizations in its category in Mexico. With a corporate-wide energy and environmental initiative underway Soriana was looking for an organization that could help it to further reduce energy consumption and environmental impact through improved store energy efficiency and the development of new ‘state of the industry’ energy and environmentally efficient store designs. Soriana recognized the importance of establishing a long-term strategy, which includes a detailed action plan, that will serve as a roadmap to achieve their sustainability and energy goals, and to track and manage their stores’ energy consumption, carbon footprint, and other related environmental and energy performance metrics with the highest degree of operational efficiency and confidence.

“We were looking for an organization with a strong track record in the North American retail sector, valued collaboration and had a systematic approach to the development of an environmental and energy strategy that was comprehensive, flexible and easily adaptable to our business and reporting structures”, says Yusef Atiyeh Navarro, Soriana’s VP of Construction. “This approach has to support our goal of successful adoption of our overall strategy across our various store brands on an individual, regional and portfolio level. Energy Advantage’s total energy and environmental approach provides this level of detail for us and, most importantly, is further enhanced by their overall expertise in environmental and energy management. This expertise will help us analyze our data to make informed decisions in support of our sustainability strategy”.

Energy Advantage’s Total Energy and Environmental Management (TEEM) solution platform will help Soriana establish their energy and environmental data baselines including weather normalization against which future performance will be measured; assess their current corporate-wide environmental and energy performance relative to their industry peers; perform energy simulations to optimize new building designs; develop and evaluate energy savings opportunities from a life-cycle cost perspective; and deliver an action plan detailing a roadmap to implement the overall strategy.

“We greatly appreciate the opportunity to work with one Mexico’s most highly respected organizations and help them further improve their sustainability and energy initiatives”, says Rob Kirkby, CEO and Chairman, Energy Advantage Inc. “Mexico is a key growth market for our Company and the opportunity to work one of Mexico’s leading companies is an important step in the development of our business in this country and ultimately our expansion into the broader Latin American market”.

About Energy Advantage Inc.

Energy Advantage has a proven track record in delivering comprehensive environmental and energy management solutions to large-scale, multi-facility North American organizations. As a fully independent organization that sits on its ‘customers’ side of the table, Energy Advantage provides managed data services, analysis and solutions which help its many longstanding customers make informed business decisions to achieve improved risk management, lower costs and reduced environmental impact. Energy Advantage has helped its customers across the commercial, industrial and institutional sectors reduce their energy costs by up to 20%, representing $10’s of millions in tangible benefits.
For more information visit www.energyadvantage.com.

About Soriana

Organizacion Soriana SAB de CV (Soriana) is a Mexico-based company primarily engaged in the retail sector. The Company’s activities include the operation, promotion and management of a network of stores, which comprises Soriana hypermarkets, Soriana Supermarkets, Soriana Mercado and City Club stores. Through its stores network, the Company has operations established in 32 Mexican states.
For more information visit www.soriana.com