Noida, India, 28-May-2012 – PVR Limited, the country’s pioneer multiplex chain and leading entertainment company has appointed, Energy Advantage India Pvt. Ltd., a global leader in providing total energy and environmental management services, to assess its energy. Energy Advantage will conduct a benchmark assessment of all PVR theatres. It will be PVR’s first step to develop an energy and environmental program across all its cinemas.
Pioneers of multiplex cinemas in India, PVR operates 40 cinemas with 173 screens spread over 24 key cities. With aggressive plans for growth in the next three to five years, PVR plans to implement energy and environmental program across cinemas to reduce its annual energy spend. To begin this initiative, PVR has partnered with Energy Advantage to provide an assessment of their current environment and identify areas where savings can be achieved.
Mr. Gautam Dutta, COO, PVR Limited, said “We at PVR Cinemas are extremely delighted to partner with Energy Advantage to develop our core understanding and knowledge in saving energy in our day-today operations. Intelligent assessment by Energy Advantage will work in bringing down our overall operational costs and contribute positively to the environment.” He further added, “This is the first ever such initiative by any multiplex company in India and yet another innovative step from PVR towards positive contribution to the society and the business it operates.”
Energy Advantage will benchmark PVR against key implementation success factors, such as, commitment, data management capabilities, execution and evaluate the performance of its cinemas based on its energy data, behavioural and operational data and facility details. Results from the assessment will feed into the creation of PVR’s strategic energy and environmental plan.
“Energy Advantage is excited to work with PVR and help the cinema chain uncover opportunities to reduce its energy costs and impact on the environment,” says Pankaj Gupta, Vice President, India Operations, Energy Advantage India Pvt., Ltd. “Energy Advantage will help PVR understand how its energy performance compares to best practices and clearly identify opportunities for savings in three major categorizes; capital, operational and behavioural.”
About Energy Advantage India Pvt. Ltd.
Energy Advantage is an independent global energy and environmental management services company. We help our customers to manage the complexity of choice they face daily and implement practical and bottom line focused solutions to their energy and environmental challenges. Our total energy and environmental management (TEEM) process systematically assesses and prioritizes the many potential solutions available in the marketplace within an enterprise program approach to deliver the best results possible in risk management, increased productivity, cost savings and reduced environmental impact. For more information visit http://www.energyadvantage.com/.
About PVR Limited
PVR is one of the largest and most premium film entertainment company in India. The company pioneered the multiplex revolution in India by establishing the first multiplex cinema in 1997. Currently, PVR operates a cinema circuit consisting of 173 screens, 40 cinemas spread over 24 key cities in India. PVR’s service offerings include low-cost multi-screen cinemas that offer superior ambience and high hygiene standards for consumers in Tier II cities; branded as “PVR Talkies” at one end of spectrum. On the other hand, the company has launched the premium brand of multiplexes called “PVR Premiere” which includes Gold Class Cinemas that caters to the esteemed urban consumers with facilities like 180-degree leather upholstered reclining seats, personalized menu, lounge areas, and many such services. PVR has recently introduced a dazzling new concept in the world of movie watching luxury entertainment called Director’s Cut (DC). The concept marries two thrilling ideas, that of luxury and cinema, bringing to connoisseurs, four screens made for cosseting viewers in the plushest surroundings that range from a fully recliner seating, 2K digital projection, finest surround sound and complete 3D capability. The company also operates a film distribution and production business through its subsidiary, PVR Pictures, which is involved in production of films across genres and distribution of Indian and international films across India. As a step towards establishing itself as a retail entertainment company PVR launched bluO in March 2009, internationally a well established bowling brand, in partnership with Major Cineplex Group, a leading provider of lifestyle entertainment in Thailand. With two centers in Delhi & NCR, BluO brings fashion bowling to Indian consumers, who have long aspired for lifestyle entertainment.